THE SMART BRAND PROTECTION YOUR BUSINESS NEEDS
Prevent revenue loss to counterfeits.
Track distribution.
Gain consumers’ trust.
Nabcore empowers brand owners with interlocked physical and digital solutions to protect your business from brand abuse. Get back lost sales from counterfeiters, track your distribution channels, and engage consumers through your products today.
No more victims. Only heroes.
Protect Your Products Against Counterfeiting
Guard Your Supply Chain Against Diversion
Engage Your Customers Before and After Purchase
COMMON ISSUES FACED BY BRAND OWNERS WHEN SELLING TO NEW MARKETS
Your brand and products get counterfeited by others.
Lack of visibility on how your products are distributed and sold.
Lack of insights and engagement with consumers.
Prevent Revenue Loss & Brand EROSION DUE TO COUNTERFEITING
To prevent revenue loss against counterfeiting and protect brand integrity, businesses require the right product security and brand protection solutions in this global economy.
No two businesses or products are the same. Naturally, no technology or solution is a one-size-fits-all that can adequately fit your unique needs.
Interlocking Anti counterfeiting Solutions and Brand Protection Consultancy
Nabcore’s methodology involves consultation, design, and the implementation of the best combinations of interlocking anti-counterfeiting solutions to ensure your brand is truly protected.
We developed the Asia BrandProtect System, a suite of custom solutions designed to help protect and track products. It includes authentication, track and trace, and consumer engagement solutions.
ASIA BRANDPROTECT SYSTEM
Our Asia BrandProtect System is a suite of custom interlocking physical and digital solutions designed to help to protect and track genuine products, as well as assist brands with consumer engagement. Every product will be given a digital identity, just like how our birth certificates have their respective numbers. Companies can implement these solutions directly onto their products or packaging to protect their potential revenue against counterfeit and drive business growth with better consumer engagement.
Verification of the products can be easily done using mobile phones. Through the heatmap of the verification, businesses can track and trace their products along the distribution channels. On the consumer’s side, this software allows consumers to discover product information and promote repeat purchase with ease. Our brand protection solutions are designed to seamlessly integrate with existing operations, making them cost effective.
MARKETS WE SERVE
We work with brand owners and government agencies to create effective brand and document protection solutions that can help prevent revenue loss, track distributions, and engage consumers. We collaboratively tackle counterfeit issues in a multi-layered approach, primarily in the following markets – Consumer Goods, Healthcare, Industrial and Government.
Consumers Goods
Consumer goods is a broad market that comprises Fast Moving Consumer Goods (FMCG), retail food products, apparels, and luxury goods.
Fake consumer goods are often made of inferior quality, sold in the market without prior authorisation or approval from the brand owners. These goods are often produced under poor and unaudited environments. Some may even be over-runs from outsourced factories that produce the same branded goods.
It is common to come across factories that produce imitation products that are designed to look nearly identical to a particular brand and have them sold at a much lower price. The main aim of all these factories is to deceive unsuspecting consumers. With the growth of the internet and e-commerce, the consumer goods market has evolved to an O2O (offline-to-online) model where many consumers are now purchasing their products from the internet. More consumers are bypassing offline platforms, preferring to make their purchase online. Unfortunately, this makes counterfeiting that much easier. Fast moving consumer goods, apparels, and luxury goods have been targeted by knock-offs with low prices both online and offline.
Working with brand owners, IP law firms, and enforcement agencies, we assist organisations in navigating this increasingly complex O2O market through the use of interlocking brand protection solutions. Solutions and strategies are tailored to the company’s supply chain and go-to-market model. We customise our solutions based on a combination of physical product authentication, digital verification, consumer education, online monitoring, and enforcement insights.
Healthcare
Pharmaceutical products, over-the-counter-medicine, medical equipment, personal healthcare devices and consumables are not immune to the risks of counterfeiting. The COVID-19 pandemic has made this even apparent. Since it concerns healthcare and one’s health and safety, any counterfeit or abuse will result in irreversible damages. For instance, inaccurate dosages may result in wrong clinical diagnosis and fake, unqualified medical products may cause inflection, allergies, and worse, cost lives.
With pharmaceutical product owners, medical equipment manufacturers and consumable producers,
Nabcore seeks to understand and design solutions which helps protect their medically-certified products along the supply chain. We offer on-product and in-mobile messaging engagement to allow consumers and distributors to authenticate genuine products easily. With mobile verification and heatmaps, we help brand owners to track down the location when there are incidents of compromised use.
Industrial Products
Industrial products, components, and spare parts are often the targets of counterfeiting, grey marketing, or illicit trade. Most of these products are distributed through a wide and diverse network of stockists and suppliers. Automotive, industrial electronics, aviation, and building products markets are just some of the industry segments affected by fake products. The implication goes beyond brand reputation, it could result in accidents, safety risks, and liability.
We design solutions that empower brand owners to secure their branded industrial products, spare parts, and components by understanding, protecting, and monitoring the authenticity of their products along the supply chains.
Government Agencies
Security documents and assets within the government agencies, such as tax stamps and certificates, require anti-counterfeiting solutions. Nabcore has the privilege of working through partners to provide such high security solutions for government applications.
By understanding the existing infrastructure, issues, and user experience, we collaborate with partners to participate in tenders to propose solutions. Our interlocking solutions and approach not only address current challenges and tender requirements, but they also seek to offer alternative recommendations catering to the future needs for the government agencies.
PREVENT LOSS REVENUE AND WIN MORE CONSUMERS
Since you have invested so much for your brand and product, WHY NOT invest 1% more to prevent losing your revenue and gain more customers?
Based in Singapore, Nabcore Pte Ltd is a brand protection company with over 10 years of experience navigating the grey market in Asia and developing our suite of anti-counterfeiting, brand protection and tracking solutions for manufacturers.
Our group of specialists invests in research, development, and continual learning to design and implement smart solutions. Our strength lies in the continual evolution and upgrade of our capabilities.
We design our solutions by understanding our customers’ experience journey and their approach to delivering their products through their supply chain. In doing so, we ensure that our solutions seamlessly fit into our customers’ value chain. We then jointly monitor their progress, review periodically, and proactively upgrade their brand protection solutions to ensure that they can continue to stay ahead of counterfeiters and competitions.
We work with brand owners, Enterprise Resource Planning (ERP) partners, and print packaging providers to ensure that the products that are manufactured and distributed in Asia can be protected and tracked along the entire supply chain.
The technology in our brand protection solutions also helps brands engage with their customers pre- and post-purchase, regardless of where the product is distributed.
Brand Protection Solutions in Asia
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Product Authentication
Protect against counterfeiting with our bank-graded security technologies that provide both physical and online product authentication.
Smart Tracking
Provide real-time visibility along your supply chain to protect against illegal overruns, pilferage or grey market diversion.
Marketing Engagement
Engage with your customers in pre and post purchases by digitalising your products through scannable codes, security labels, or chips.