Product authentication is the bedrock of brand protection. It’s about more than just safeguarding your company’s reputation – it’s about upholding trust and integrity. In an age where counterfeit products threaten both your brand and your customers, authenticity is non-negotiable.

The poor quality or performance of pirated products can result in a rise in unsatisfied consumers and complaints, which will only give your brand negative publicity. In worst-case scenarios, a counterfeit product may result in harmful health consequences. For example, a machinery malfunction or a poor consumable product may produce adverse side effects that can cause significant physical damage and harmful health side effects respectively. This negative publicity can be magnified with the widespread adoption of social media, where negative reviews of products can go viral across the country and even cross borders.

COUNTERFEIT PRODUCTS: Threats to Your Brand's Integrity

  • Loss of Trust and Reputation

Counterfeit products erode consumer trust in your brand. When customers unknowingly purchase substandard goods under your brand name, they are likely to associate the poor quality with your company, damaging your reputation.

  • Brand Erosion

Over time, the proliferation of counterfeit products can weaken your brand’s identity and perceived value. This can lead to a decrease in brand loyalty and diminished market positioning.

  • Direct Revenue Loss

Counterfeit products divert sales and revenue away from your genuine products. Customers who opt for counterfeits due to lower prices or availability may never experience the quality and features of your authentic offerings.

  • Customer Dissatisfaction

Inferior counterfeit products often fail to meet quality and performance expectations. This leads to dissatisfied customers who are more likely to voice their complaints and negative experiences, further harming your brand’s image.

  • Increased Complaints

Counterfeit goods can trigger a surge in customer complaints, demanding resources and time to address issues related to product quality, authenticity, and refunds.

  • Negative Publicity

The negative experiences of customers with counterfeit products can lead to widespread negative publicity. Social media and online reviews can amplify these negative sentiments, potentially reaching a global audience.

  • Legal and Regulatory Risks

Companies found to be selling counterfeit products may face legal action, fines, and damage to their regulatory standing. This can disrupt operations and incur significant legal costs.

  • Safety Concerns

In cases where counterfeit products pose safety hazards or health risks, the consequences can be severe. Product recalls, lawsuits, and reputational damage can result from such incidents.

  • Lost Customer Loyalty

Counterfeit product experiences can drive customers away from your brand. Once trust is eroded, it can be challenging to regain customer loyalty and preference.

  • Competitive Disadvantage

Counterfeit products can undercut your pricing strategy, making it difficult to compete with lower-priced, inferior alternatives in the market.

  • Quality Control Challenges

Companies must invest in rigorous quality control measures to ensure product authenticity. This adds operational costs and complexities.

  • Market Confusion

The presence of counterfeit products in the market can create confusion among consumers, making it harder for them to differentiate between genuine and fake items.

  • Long-Term Brand Damage:

The repercussions of counterfeit product incidents can have a lasting impact on a brand, with potential consequences that extend beyond the immediate term.

In a world where counterfeit products pose a growing threat to brand integrity and consumer trust, investing in brand protection solutions is not just a choice; it’s a strategic imperative. By safeguarding your products from imitation and fraud, you preserve your brand’s reputation, build customer loyalty, and sustain revenue streams. Brand protection solutions offer a robust defense against counterfeiters, helping you maintain control over your market, ensuring product authenticity, and ultimately securing the future success of your brand.

Don’t wait until the damage is done – proactively protect what you’ve built with the right brand protection solutions in place.


Product authentication solutions can come in the form of a standalone physical authentication or physical authentication with digital online verification check using a smart mobile device.

Examples of physical product authentication include:

    • Optical Variable Devices (Labels, Foils, Stripes) 
    • Tamper Evident Labels, SealsRFID Tags & System 
    • Security Inks or Paper  
    • Hidden Images

Examples of physical product authentication with digital verification include:

Product Authentication Labels and Codes
Applications for Product Authentication & Digital Verification


At Nabcore, we provide interlocking solutions for product authentication based on the nature and specifications of your product as well as your distribution model.

Our Asia BrandProtect System is a suite of custom solutions designed to help to protect and track your product. The system uses bank-graded security technologies that allow for both physical product authentication as well as digital online verification check using a mobile device.

Our Asia BrandProtect System includes a comprehensive consultation that helps identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule.

We adopt interlocking product authentication solutions with a 5-step strategy to protect your brand against counterfeiting.

Nabcore’s 5-Step Brand Protection Strategy for Product


A Comprehensive Approach to Safeguarding Your Brand

Our approach to brand protection is rooted in a 5-step strategy that’s comprehensive and proactive. We leave no room for counterfeits to threaten your brand’s integrity.

  • Assessment: We begin with a thorough evaluation to identify vulnerabilities and opportunities.
  • Planning: Based on our assessment, we create a detailed project plan with timelines, milestones, and cost analysis.
  • Implementation: Our experts put the plan into action, deploying the right mix of physical and digital authentication measures.
  • Monitoring: We continuously monitor the effectiveness of the authentication system to ensure your brand remains secure.
  • Adaptation: In a rapidly evolving landscape, we adapt our solutions to stay ahead of counterfeiters and protect your brand.


The Anti-Copy Security QR Code

An example of a product authentication solution is the use of our Anti-Copy Security QR Codes (AR codes). These variable anti-copy QR codes can be easily printed onto the products or their packaging, making it easier for consumers to digitally verify via their smart devices.

At Nabcore, we’re dedicated to preserving the authenticity of your brand. Our product authentication solutions are designed not only to protect but also to inspire confidence in your customers. In a world filled with counterfeits, choose Nabcore to ensure that your brand remains genuine, trustworthy, and resilient.


Empowering Partnerships for a Counterfeit-Free World

As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger Enterprise Resource Planning (ERP) and security printing projects.

If you are interested to establish a strategic partnership with us, click on the relevant link below:

Nabcore Partners for Anti-Counterfeiting Solutions


In a world where counterfeit products are becoming increasingly common, product authentication solutions can provide much-needed peace of mind for consumers. By verifying that a product is genuine, product authentication can help to protect against fraudulent activity and ensure that consumers are getting the quality they expect. In addition, product authentication can help to combat the sale of counterfeit goods, which often funds criminal activity. As such, authentication checks can provide numerous benefits for both consumers and businesses.

When it comes to shopping for expensive or luxury items, or products known for their quality, product authentication can give consumers the assurance they need to make a purchase with confidence. For businesses, it can build trust with customers and protect by staying one step ahead of the counterfeit market. In an increasingly global marketplace, product authentication solutions are essential tools for protecting against fraud and promoting quality control.



Counterfeiting creates multiple lasting and costly impacts on the brand and consumer. Brand owners may need to initiate full global recalls on their products if counterfeiting of a particular product becomes widespread. This would not only cost time but also money which is something most businesses don’t want to expend unless necessary. Brand owners never know when an item may suddenly rise in popularity among consumers again after being recalled previously – meaning an investment made now towards product authentication solutions upfront might save lots more at a later stage!

Counterfeiting could lead to potential harm for those who have purchased these products, and even lead them into believing that the company doesn’t care about their well-being. The best case scenario is in fact when consumers are angered after paying full price for fake items; at worst, the result of using counterfeit products like medications is life threatening. This would shed a negative light onto companies who sell authentic products. This is definitely not something brands want to be thought of as or associated with. Product authentication tools like optical variable devices, RFID tags and QR codes can be implemented as a physical and online check, but these do take time for the results to set in.



As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger Enterprise Resource Planning (ERP) and security printing projects.

If you are interested to establish a strategic partnership with us, click on the relevant link below:


Smart tracking

Smart Tracking

Provide real-time visibility along your supply chain to protect against illegal overruns, pilferage or grey market diversion.
Consumer engagement

Marketing Engagement

Engage with your customers in pre and post purchases by digitising your products through scannable codes, security labels, or chips.

Frequently Asked Questions About Product Authentication Solutions

  • How do you authenticate a product?

    Product authentication can be done through a standalone physical authentication or physical authentication with digital online verification check using a smart mobile device. Physical product authentication includes optical variable devices, tamper evident labels and seals, security inks or paper, and hidden images. Physical product authentication with added digital online verification check includes encrypted security QR codes with mobile verification apps, and track and trace solutions.

  • Can QR code be used for authentication?

    Yes, QR codes can be used for a physical product authentication with added digital online verification check. This is typically done using a smart mobile device, where the consumer can scan a QR code on their product to verify that it is authentic.

  • How can I check the authenticity of a product?

    The best way to check the authenticity of a product is by performing a product authentication check. This can be done by a physical verification or a physical verification with an added online digital component such as scanning of a QR code.

  • What is the purpose of product authentication solutions?

    Product authentication solutions are designed to verify the authenticity of a product. They serve to protect consumers from counterfeit goods, help businesses maintain trust, and combat fraudulent activity in the market.

  • What are some common features of physical product authentication solutions?

    Physical product authentication solutions often include features like optical variable devices (labels, foils, stripes), tamper-evident labels and seals, security inks or paper, and hidden images.

  • How does digital online verification work in product authentication?

    Digital online verification in product authentication involves using a smart mobile device to check the authenticity of a product. This can be done by scanning QR codes or using mobile apps that provide real-time verification.

  • What is a QR code and how does it contribute to product authentication?

    A QR code (Quick Response code) is a two-dimensional barcode that can store information. In product authentication, QR codes are often used to link physical products to a digital verification process. Consumers can scan the QR code with a mobile device to check the product's authenticity.

  • Are product authentication solutions only applicable to high-end or luxury products?

    No, product authentication solutions are valuable for a wide range of products, not just high-end or luxury items. They can benefit any product that is at risk of being counterfeited.

  • Can businesses customize their product authentication solutions to match their branding?

    Yes, many product authentication solutions can be customized to align with a brand's aesthetics and packaging. This customization can include the design of labels, QR codes, or holographic features.

  • What are the benefits of using product authentication solutions for businesses?

    The benefits include protecting brand reputation, reducing the sale of counterfeit goods, building trust with customers, and enhancing overall product quality control.

  • How long does it take for a product authentication check to provide results?

    The time it takes to receive authentication results can vary depending on the solution used. Some solutions offer instant verification, while others may require a few moments for processing.

  • What steps should consumers take if they suspect a product is counterfeit?

    If consumers suspect a product is counterfeit, they should contact the brand owner or the authorized retailer where the product was purchased. Providing details and evidence can aid in addressing the issue.

  • Are there regulations or industry standards for product authentication solutions?

    Regulations and industry standards related to product authentication can vary by region and industry. It's advisable for businesses to stay informed about applicable regulations and standards in their specific market.