Production authentication is a key aspect of brand protection. Allowing customers to verify the authenticity of your product protects your company from a loss of trust & reputation, and in turn brand erosion.
An inferior counterfeit product that is passed off as the genuine item can negatively impact a brand, on top of the direct loss of sales to counterfeit products.
The poor quality or performance of pirated products can result in negative publicity from complaints by consumers. In worst-case scenarios, a counterfeit product may result in harmful health consequences. For example, if a piece of machinery malfunctions or a consumable good produces adverse side effects.
This negative effect is magnified with the widespread adoption of social media, where negative reviews of products can go viral across country borders.
Physical Authentication & DIGITAL Verification
Product authentication can come in the form of physical authentication or physical authentication with digital verification using a smart mobile device.
Examples of physical authentication include:
- Optical Variable Devices (Labels, Foils, Stripes)
- Tamper Evident Labels, Seals -RFID Tags & System
- Security Inks/Paper
- Hidden Images
Examples of physical authentication with digital verification include:
ASIA BRAND PROTECT SYSTEM
At Nabcore, we provide interlocking solutions for product authentication based on the nature and specifications of your product as well as your distribution model.
Our Asia BrandProtect System is a suite of custom solutions designed to help to protect and track your product.
The system uses bank-graded security technologies that allow for both physical product authentication as well as digital verification using a mobile device.
Our Asia BrandProtect System includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule.
We adopt interlocking solutions with a 5-step strategy to protect your brand against counterfeiting.
An EXAMPLE OF SMART PRODUCT AUTHENICATION
The Anti-copy Security QR Code
An example of a product authentication solution is the use of our Anti-copy Security QR Codes (The AR codes). These variable anti-copy QR codes can be easily printed onto packaging and products and digitally verified by consumers using their smart devices.
BRAND PROTECTION PARTNERS
As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger enterprise resource planning (ERP) or security printing projects.
If you are interested to establish a strategic partnership with us, click on the relevant link below:
Provide real-time visibility along your supply chain to protect against illegal overruns, pilferage or grey market diversion.
Engage with your customers in pre and post purchases by digitalising your products through scannable codes, security labels, or chips.