PRODUCT AUTHENTICATION SOLUTIONS
Production authentication is a key aspect of brand protection. Allowing customers to verify the authenticity of your product protects your company from a loss of trust and reputation, and in turn, brand erosion. In addition, an inferior counterfeit product that is passed off as the genuine item can also cause a direct loss of sales.
The poor quality or performance of pirated products can result in a rise in unsatisfied consumers and complaints, which will only give your brand negative publicity. In worst-case scenarios, a counterfeit product may result in harmful health consequences. For example, a machinery malfunction or a poor consumable product may produce adverse side effects that can cause significant physical damage and harmful health side effects respectively. This negative publicity can be magnified with the widespread adoption of social media, where negative reviews of products can go viral across the country and even cross borders.
PHYSICAL PRODUCT AUTHENTICATION & DIGITAL VERIFICATION
Product authentication solutions can come in the form of a standalone physical authentication or physical authentication with digital online verification check using a smart mobile device.
Examples of physical product authentication include:
- Optical Variable Devices (Labels, Foils, Stripes)
- Tamper Evident Labels, Seals – RFID Tags & System
- Security Inks or Paper
- Hidden Images
Examples of physical product authentication with digital verification include:
ASIA BRANDPROTECT SYSTEM
At Nabcore, we provide interlocking solutions for product authentication based on the nature and specifications of your product as well as your distribution model.
Our Asia BrandProtect System is a suite of custom solutions designed to help to protect and track your product. The system uses bank-graded security technologies that allow for both physical product authentication as well as digital online verification check using a mobile device.
Our Asia BrandProtect System includes a comprehensive consultation that helps identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule.
We adopt interlocking product authentication solutions with a 5-step strategy to protect your brand against counterfeiting.
AN EXAMPLE OF SMART PRODUCT AUTHENTICATION
The Anti-Copy Security QR Code
BRAND PROTECTION PARTNERS
As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger Enterprise Resource Planning (ERP) and security printing projects.
If you are interested to establish a strategic partnership with us, click on the relevant link below:
BENEFITS OF PRODUCT AUTHENTICATION
In a world where counterfeit products are becoming increasingly common, product authentication solutions can provide much-needed peace of mind for consumers. By verifying that a product is genuine, product authentication can help to protect against fraudulent activity and ensure that consumers are getting the quality they expect. In addition, product authentication can help to combat the sale of counterfeit goods, which often funds criminal activity. As such, authentication checks can provide numerous benefits for both consumers and businesses.
When it comes to shopping for expensive or luxury items, or products known for their quality, product authentication can give consumers the assurance they need to make a purchase with confidence. For businesses, it can build trust with customers and protect by staying one step ahead of the counterfeit market. In an increasingly global marketplace, product authentication solutions are essential tools for protecting against fraud and promoting quality control.
IMPACTS FOR BRANDS AND CONSUMERS WITH BRAND PROTECTION IMPLEMENTATION
Counterfeiting creates multiple lasting and costly impacts on the brand and consumer. Brand owners may need to initiate full global recalls on their products if counterfeiting of a particular product becomes widespread. This would not only cost time but also money which is something most businesses don’t want to expend unless necessary. Brand owners never know when an item may suddenly rise in popularity among consumers again after being recalled previously – meaning an investment made now towards product authentication solutions upfront might save lots more at a later stage!
Counterfeiting could lead to potential harm for those who have purchased these products, and even lead them into believing that the company doesn’t care about their well-being. The best case scenario is in fact when consumers are angered after paying full price for fake items; at worst, the result of using counterfeit products like medications is life threatening. This would shed a negative light onto companies who sell authentic products. This is definitely not something brands want to be thought of as or associated with. Product authentication tools like optical variable devices, RFID tags and QR codes can be implemented as a physical and online check, but these do take time for the results to set in.
BRAND PROTECTION PARTNERS
As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger Enterprise Resource Planning (ERP) and security printing projects.
If you are interested to establish a strategic partnership with us, click on the relevant link below:
OTHER APPLICATIONS
Smart Tracking
Marketing Engagement
Frequently Asked Questions About Product Authentication Solutions
How do you authenticate a product?
Product authentication can be done through a standalone physical authentication or physical authentication with digital online verification check using a smart mobile device. Physical product authentication includes optical variable devices, tamper evident labels and seals, security inks or paper, and hidden images. Physical product authentication with added digital online verification check includes encrypted security QR codes with mobile verification apps, and track and trace solutions.
Can QR code be used for authentication?
Yes, QR codes can be used for a physical product authentication with added digital online verification check. This is typically done using a smart mobile device, where the consumer can scan a QR code on their product to verify that it is authentic.
How can I check the authenticity of a product?
The best way to check the authenticity of a product is by performing a product authentication check. This can be done by a physical verification or a physical verification with an added online digital component such as scanning of a QR code.