Peter Drucker, the father of business consulting had once shared that for all business, marketing and innovation produce results; all…
Intellectual Property (IP) is an asset created from our minds. Some examples are designs, inventions, process flows, artworks and even…
In the OECD report, it was highlighted that 58.5% of counterfeit and pirated products traded worldwide in 2016 were sold…
Companies would go to foreign markets to seek expansion. As they venture, most often overlook how issues of counterfeiting would…
In commerce, a supply chain involved a system of resources, people, activities, information and organizations in supplying a product or…
Anti-copy security QR codes are variable QR codes that can be printed onto products or its packaging and subsequently digitally…
Protecting Your Brand “Your brand is an asset and you need to protect it”. Although this piece of advice is…
Smart Brand Protection Smart brand protection refers to actions that a brand owner can undertake, utilizing digital technology, to prevent third parties…
In this post, we look at the fast-moving customer goods (FMCG) sector and explore counterfeit FMCG protection and prevention solutions. In…
In this post, we explore blockchain brand protection and the use of augmented reality, in the next evolution of smart…
Use Counterfeiting Data to Beat Counterfeiters at Their Own Game With the presence of smartphones and the internet, opportunities to…
Determining Product Counterfeiting Risk As brand owners, you need to take care of many things. Identifying potential product counterfeiting risk…
In this post, we explore smart brand protection solutions to prevent revenue loss through counterfeiting.Even though COVID-19 has disrupted many…
Counterfeit Products Statistics Here some statistics on counterfeit products and the worldwide grey market that might shock you.According to Forbes, in…
Fast Moving Consumer Goods Roadmap to Success Brand owners of Fast Moving Consumer Goods (FMCG) often face the challenges of…
In this post, we explore the strategies of four types of brand owners when it comes to brand protection and…
Fighting Against Counterfeiting The growing counterfeit market is a widespread global problem. The amount of total counterfeiting globally has reached…
Regardless of whether you are a big or small brand owner, a key goal would be expanding your market share…
In this post, we share four branding tips on how your brand can multiple our company's revenue. 1. Create an…