Blockchain: A silver bullet against counterfeiting and fraud?
Blockchain: A silver bullet against counterfeiting and fraud? The characteristic of blockchain technology supports immutability, transparency, traceability and security of…
New approach with Intellectual Property as marketing strategy
Peter Drucker, the father of business consulting had once shared that for all business, marketing and innovation produce results; all…
Intellectual Property – A key driver for smarter business
Intellectual Property (IP) is an asset created from our minds. Some examples are designs, inventions, process flows, artworks and even…
How fake products destroy a brand and the company.
In the OECD report, it was highlighted that 58.5% of counterfeit and pirated products traded worldwide in 2016 were sold…
5 brand strategies in using brand protection to drive business growth
Companies would go to foreign markets to seek expansion. As they venture, most often overlook how issues of counterfeiting would…
How Counterfeit Products Enter Your Supply Chain
In commerce, a supply chain involved a system of resources, people, activities, information and organizations in supplying a product or…
How Anti-copy Security QR Code Product Authentication Works
Anti-copy security QR codes are variable QR codes that can be printed onto products or its packaging and subsequently digitally…
How to Protect Your Brand Effectively and Rewardingly
Protecting Your Brand “Your brand is an asset and you need to protect it”. Although this piece of advice is…
How Smart Brand Protection Works
Smart Brand Protection Smart brand protection refers to actions that a brand owner can undertake, utilizing digital technology, to prevent third parties…
Counterfeit FCMG Protection and Prevention
In this post, we look at the fast-moving customer goods (FMCG) sector and explore counterfeit FMCG protection and prevention solutions. In…
Blockchain Brand Protection and Augmented Reality
In this post, we explore blockchain brand protection and the use of augmented reality, in the next evolution of smart…
How Data Helps to Beat Counterfeiting
Use Counterfeiting Data to Beat Counterfeiters at Their Own Game With the presence of smartphones and the internet, opportunities to…
Checklist for Product Counterfeiting Risk
Determining Product Counterfeiting Risk As brand owners, you need to take care of many things. Identifying potential product counterfeiting risk…
Best Smart Brand Protection Solutions
In this post, we explore smart brand protection solutions to prevent revenue loss through counterfeiting.Even though COVID-19 has disrupted many…
Shocking Statistics of Counterfeit Products from Around the World
Counterfeit Products Statistics Here some statistics on counterfeit products and the worldwide grey market that might shock you.According to Forbes, in…
How to Protect and Track Fast Moving Consumer Goods (FMCG)?
Fast Moving Consumer Goods Roadmap to Success Brand owners of Fast Moving Consumer Goods (FMCG) often face the challenges of…
The Brand Protection Strategies of Four Types of Brand Owners
In this post, we explore the strategies of four types of brand owners when it comes to brand protection and…
Fighting the Invisible Trillion-dollar Counterfeit Market
Fighting Against Counterfeiting The growing counterfeit market is a widespread global problem. The amount of total counterfeiting globally has reached…
7 Tips to Prevent Revenue Loss to Counterfeiting
Regardless of whether you are a big or small brand owner, a key goal would be expanding your market share…
Four Branding Tips to Use Your Brand to Multiply Your Company’s Revenue
In this post, we share four branding tips on how your brand can multiple our company's revenue. 1. Create an…