Contrary to popular practice, the best brand protection solutions are not the most advanced technologies available on the market. The truth is, there is no “one-size-fits-all” solution, and the best brand protection solution varies from product to product and business to business.
Taking that into account, by merging product authentication, digital verification and consumer engagement, interlocking solutions can be produced to cater to different businesses and products
Interlocking brand protection solutions are essential for brand owners because:
- Products need to be authenticated in a simple, fast, and secured way to prevent counterfeiting.
- Distributions need to be tracked along the supply chain to grant brand owners visibility.
- Consumers need to be engaged for insights and data to help drive business growth.
Similar to how currencies around the world adopt multiple interlocking security solutions to prevent counterfeiting, brand owners must employ the same approach to protect their brand.