CASE STUDY – DIGITAL PRODUCT PASSPORT (DPP)
Global outdoor sport clothing brand incorporates Anti-copy Digital Product Passport (DPP) for product authentication, tracking and sustainability efforts.
Overview:
Discover how Nabcore and partners work together to implement Digital Product Passport (DPP) to meet European Union (EU) regulations and prevent counterfeiting.
The team design and implement interlocking physical and digital solutions that support DPP requirement and empower retailers and consumers to authenticate genuine products. A cost-effective solution supported by Smartphone webapp.
Customer Profile:
A global outdoor sport clothing apparel brand known for their quality products are at the forefront to follow and abide to European Union (EU) requirement to have Digital Product Passport (DPP) for their products. They look for combination of quality labels with strong anti-counterfeit features verifiable on Smartphone Webapp browsers and DPP tracking. Their commitment towards consumer engagement, sustainability and security have led to their products being loved and sold worldwide.
Situation:
European Union implements a new regulation requiring products sold in the EU to feature a Digital Product Passport (DPP), starting with garment products. DPP is to provide lifecycle activities, transparency and traceability.
Objective:
- Upgrade and enhance the current label solutions to fulfil DPP and also provide better stronger security, track and trace.
- Ensure better consumer welfare and user experience.
Implication:
- Increase confidence and assurance for consumers when purchasing products.
- New advanced technology, solution and support for enforcement team
Need:
- Easy incorporation to existing production line & system used.
- NO Mobile App for verification. Fast and Easy identification of genuine labels for user required.
- Strong counterfeiting feature
Objective: Implement Anti-copy security DPP security labels verifiable on Mobile Web browsers
Solution Implemented: Anti-Copy Digital Product Passport
Anti-copy DPP
Key features of the DPP solution:
- Prevent Counterfeit with anti-copy security label for product authentication
- Ease of verification with Webapp browser scanning.
- Transparency and Tracking with product lifecycle and information
Product Authentication
- Secured and highly attractive holographic label helps to attract consumers attention.
- Design of label is made metallic in appearance to align with brand owner's positioning of premium and quality products.
Digital Verification
- The Anti-copy security QR code on each label is unique and clone proof.
- The Webapp allows camera app or QR code on smart phone to verify on Safari, Chrome and WeChat browsers.
Benefits of Anti-copy Digital Product Passport
A normal DPP and an anti-copy DPP may look identical to the end user, but from a risk, ROI, and brand protection standpoint, they are fundamentally different. Below is a table comparison:
| Area | Normal DPP | Anti-Copy DPP |
|---|---|---|
| Core Purpose: Information & Compliance | Support primary purpose | Support primary purpose |
| Physical Authentication & Copy Resistance | Easily copied | Non-cloneable. Cryptographically and physically verifiable |
| Information Reuse | Unlimited reuse possible | Each code bound to one product |
| Security - Fake Detection | Cannot reliably detect fakes | Detects duplication & anomalies |
| Grey Market Control | Weak | Strong |
| Consumer Trust | Medium | High |
| Brand Protection Value & Enforcement Savings | Low | High |
| Revenue Protection | Minimal | Significant |
| Long-Term ROI | Often negative | Positive |
Nabcore's Brand Protection Solutions:
- We specialize in brand protection, supply chain visibility, and consumer engagement solutions tailored for Asia.
- Our interlocking physical and digital authentication technologies help combat counterfeiting and grey market infiltration.
- Nabcore's customer-first approach ensures smarter solutions, real-time data, and measurable ROI through stronger consumer trust and increased sales.
Further details about Nabcore solutions are available at www.nabcore.com. To reach us, please email us at contact@nabcore.com.
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