Case study – Government Security Label

Government Security Labels to Prevent Counterfeit Products for Public Welfare

Overview:

Nabcore partnered with a forward-thinking government agency to design and implement government security labels that enhance product authentication and prevent counterfeit goods from entering the market. These advanced anti-copy security solutions were seamlessly integrated into the agency’s existing production and labeling system, strengthening consumer protection and product traceability across the region.

Customer Profile:

A national regulatory agency tasked with certifying the quality of products sold to the public needed a solution to strengthen product authenticity and reduce fraud. Their mandate centered on protecting consumer safety and maintaining trust in the marketplace. To support this, the agency sought a security enhancement for their existing QR code labels—one that could be seamlessly integrated into current label designs without disrupting operational workflows. Just as importantly, the solution had to deliver greater confidence and assurance to both consumers and enforcement teams responsible for product verification and compliance.

Situation:

The government agency had been applying certified labels with unique QR codes to verify the authenticity of quality-assured products sold to the public. While these QR codes allowed consumers to check and verify products using their smartphones, they were vulnerable to duplication and unauthorized copying by bad actors. This posed a significant risk of counterfeit goods entering the market despite the presence of digital verification.

Objective:

The primary goal was to upgrade and enhance the agency’s existing label authentication system by integrating more robust security features. This included adding an anti-copy layer to the QR code-based government security labels to improve product traceability, prevent duplication, and strengthen anti-counterfeiting protection. Ultimately, the objective was to deliver a better end-user experience and increase trust in the agency’s certified products.

Implication:

By strengthening the authentication process, the agency aimed to improve public confidence in certified products and ensure assurance of authenticity for both consumers and enforcement teams. In doing so, they also equipped internal enforcement teams with advanced tools and technology to support their investigations and intervention measures in the fight against counterfeit product distribution.

Need:

The solution had to meet several critical requirements: it needed to be easy to integrate into the agency’s existing production and labeling systems without disrupting operations; it had to enable fast and reliable identification of genuine labels by end users; and most importantly, it needed to effectively prevent counterfeiters from duplicating or mimicking the existing verification methods.

Objective: Upgrading a Normal Label to an Anti-copy security label

Solution Implemented: Anti-Copy Government Security Labels

Anti-copy AR Mark with normal QR code
  • The Anti-copy AR Mark can be positioned in the artwork design within the label. Eg: Above or beside the QR code/Data Matrix
  • Customer can print AR Mark as part of the label design on Flexo/Offset/Gravure Machine
  • Customer provide their own QR codes/Data Matrix URLs. Controls the information to share. Customer can print the QR code using normal thermal/digital printer with lower resolution

Approach: Variable QR code + Static Anti-copy feature

Variable codes with anti-copy mark

Outcome: Government agency

We design and embed Anti-copy security feature onto current normal labels. No change to the current printing process.

What had been achieved:

For consumers:

  • Able to verify genuine products via their mobile phones.
  • Piece of mind when purchasing products

For Government agency:

  • Prevent counterfeiting of the safety labels.
  • Ensure products for consumer adhere to safety standards
  • Track locations of any suspicious activities
Heatmap Example

Nabcore's Brand Protection Solutions:

  • We specialize in brand protection, supply chain visibility, and consumer engagement solutions tailored for Asia.

  • Our interlocking physical and digital authentication technologies help combat counterfeiting and grey market infiltration.

  • Nabcore’s customer-first approach ensures smarter solutions, real-time data, and measurable ROI through stronger consumer trust and increased sales.

Further details about Nabcore solutions are available at www.nabcore.com. To reach us, please email us at contact@nabcore.com.

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NABCORE PTE LTD
Brand Protection & Tracking Specialist in Asia
www.nabcore.com