Parallel Imports vs Counterfeit Goods: What Brands and Buyers Need to Know
Discover how digital product passports enable the circular economy by improving transparency, material recovery, compliance, and sustainability outcomes.
Counterfeit Cosmetics Are Booming: Why Fake Beauty Products Are So Profitable and How Brands Can Fight Back
Discover how digital product passports enable the circular economy by improving transparency, material recovery, compliance, and sustainability outcomes.
How Product Passports Drive the Circular Economy: A Sustainable Revolution
Discover how digital product passports enable the circular economy by improving transparency, material recovery, compliance, and sustainability outcomes.
From Compliance to Competitive Advantage: Turning Smart Brand Protection into ROI in Asia
Discover how QR code product authentication and smart packaging protect brands from counterfeiting while building customer trust and engagement in Asia.
How QR Code Product Authentication and Smart Packaging Protect Your Brand from Counterfeiters
Discover how QR code product authentication and smart packaging protect brands from counterfeiting while building customer trust and engagement in Asia.
How to Calculate Revenue Loss from Counterfeiting and Deploy a Cost-Effective Brand Protection Strategy
As a brand owner, executive, or consumer, you’ve likely seen the knockoff listings on Amazon, fake social media stores, and…
The Gray Market’s Impact on Brand Protection: What Brands Need to Know
Gray market goods, also known as parallel imports, have become an escalating concern for global brands. Unlike counterfeit products, gray…
Ultimate Guide to Risk Scoring and Analysis Framework for Product Authenticity
In today’s global marketplace, implementing brand protection strategies is more critical than ever. The rise of counterfeit goods, fraudulent manufacturers,…
How to Choose the Right Smart Brand Protection for your products in Asia
In an increasingly digital and interconnected world, businesses face numerous threats to their brand integrity, including counterfeiting, intellectual property (IP)…
Fakes Products are Getting Smarter: Why 2025 May Be Your Last Chance to Fight Counterfeit Goods
Think counterfeiters are just sloppy knock-off artists? Think again. Counterfeiters are evolving faster than ever, and 2025 is the year…
Smart Brand Protection as a 2025 Corporate and Business Strategy in Asia
Asia, home to some of the fastest-growing economies and largest consumer markets, has become a critical region for smart brand…
Counterfeit Goods Seizures Fuel Demand for Smart Brand Protection in Southeast Asia
Southeast Asia has emerged as both a production hub and a thriving market for counterfeit goods, spanning everything from luxury…
Why Emiratis Are Embracing Product Authentication Technology for Brand Authenticity
The United Arab Emirates (UAE) has solidified its position as a global epicentre for luxury retail, offering some of the…
Counterfeiting in the Age of AI and the Evolution of Product Authentication Technology
The uses of artificial intelligence (AI) have revolutionised industries, including those engaged in illegal activity such as counterfeiting. In recent…
Understanding the Power of Security Labels in Product Authentication
In a world where counterfeit products are a persistent issue, security labels have become a powerful tool in smart brand…
Best Practices for Supply Chain Track and Trace to Prevent Counterfeiting
In today's globalised economy, supply chains are more complex and interconnected than ever. Ensuring the authenticity and security of products…
Grey Market and Its Impact on Supply Chains for Businesses
In the complex world of international trade, one of the lesser-discussed yet significant areas is the grey market. Unlike the…
QR Codes vs. Anti-Copy Security Codes: A Comparison of Technologies, Applications and Limitations
In today’s digital and globalized marketplace, ensuring secure transactions, product authenticity, and data access has become a priority for businesses…
Understanding Consumer Behaviour in Purchasing Counterfeit Products: How Brands Can Address Them
Counterfeit products are a significant global issue, affecting various industries from luxury goods to pharmaceuticals. Despite the risks associated with…
Key Aspects to Implement Your Digital Product Passport
A Digital Product Passport (DPP) is a concept designed to provide comprehensive, accessible, and verifiable information about a product throughout…
Top 5 Emerging Trends in Counterfeiting: Watch Out for These Counterfeit Goods in the Future
Counterfeiting has long been a thorn for both businesses and consumers alike. From fake luxury goods to counterfeit drugs, the proliferation…