This product authentication is important for distributors, retailers, and end consumers. Distributors and retailers will scan and authenticate the products to ensure that they receive the original goods for sales. Consumers will scan and authenticate the products to ensure that the product they are about to buy, or a product they have bought is genuine. Because the data of products and its locations are captured during the verification process, brand owners can then narrow down the exact location of where the counterfeiting took place.
Counterfeiters, in their attempt to copy the genuine products, will also need to scan the unique identity codes to reproduce them. Hence, their locations and data about the products that they are targeting will also be captured.
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