FMCG roadmap to win in new era
Fast Moving Consumer Goods (FMCG) brands often faced the challenges of not having the direct relationship with consumers. Being highly dependent on retailers also limit their adoption of new technologies. Their supply chain complexity further create opportunities for counterfeit, grey market and price erosion to happen.
The new era of 2020 and beyond, requires building of consumer engagement, market trend and trust. Whoever can achieve them, secure the much needed advantage into the rapid evolving future.
Globalization and Internet create the perfect storm conditions for the fake products to thrive. Below info-graphic shows some stunning figures! It's time to really ensure that your products are not being counterfeited when you expand to new markets. Please beware of counterfeits (if you haven't been)...…