The Brand Protection Strategies of Four Types of Brand Owners

In this post, we explore the strategies of four types of brand owners when it comes to brand protection and protecting the reputation of their brand.

Which type of brand owner are you when it comes to protecting your brand? 

The Opportunist

Brand owner’s strategy: Ignore the issues. Take action only when notified or received complaints.

Common examples of companies in this industry :

  • Luxury Products (E.g.: Bags, Jewellery)
  • Industrial Electronics (E.g.: Machinery Parts)
  • Sport Equipment

The Guru

Brand Owner’s Strategy: Engage and educate consumers. Redirect demand to genuine products.

Common examples of companies in this industry :

  • Consumer Electronics (E.g.: Print Consumables)
  • High Value Food Products (E.g.: Alcohol, Milk Powder)
  • Apparels
  • Automotive Products (E.g.: Lubricants)

The Drifter

Brand owner’s strategy: Outsell the counterfeit products.

Common examples of companies in this industry :

  • Household Products
  • Mass Market OTC Products (E.g.: Toys)

The Fighter

Brand owner’s strategy: Identify, track and remove fakes.

Common examples of companies in this industry :

  • Pharmaceutical Companies
  • FMCG Companies (E.g.: Tobacco, Foodstuff, Pharmaceutical)

Guankai

Guankai is a solution architect based in Singapore and the business development director of Nabcore Pte Ltd. He specializes in smart brand protection tracking solutions with 10 years of experience navigating the grey market in Asia. His focus is on designing interlocking smart applications for FMCG, industrial and automotive product and brand owners to prevent counterfeiting and enable post-purchase marketing engagement.

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