SMART TRACKING AND TRACING FOR SUPPLY CHAIN VISIBILITY
One of the challenges manufacturers face is supply chain visibility. This refers to the ability to track products that are manufactured and distributed along the supply chain. This can be difficult to set in motion, especially if production operations are outsourced and the likelihood of supply chain diversions is high. This includes illegal overruns or pilferage, particularly if there are complex product distribution channels across different regions.
Unlike outright product counterfeiting from fake factories, detecting leakages along the supply chain is significantly more difficult. Companies typically do not have the necessary supply chain visibility to track how their products are being distributed beyond their 1st and 2nd layers of main distribution channels, partly due to the limited ability to track and trace manufactured products to the end-consumers.
TRACK AND TRACE SOLUTIONS
Nabcore helps manufacturers improve their supply chain visibility by combining both hardware and software technologies as part of an interlocking smart tracking software called the “Asia BrandProtect System“.
Applications and solutions include:
- Heatmaps of Product Locations Along the Supply chain
- Journey Map of Products
- RFID & NFC Devices
- Internet of Things (IOT) Devices with Different Sensors
HOW TRACK & TRACE INTERLOCKING SOLUTIONS WORK
Track and trace solutions utilise softwares that produce unique product identification codes, which can be incorporated seamlessly onto the product packaging or applied as a security seal during the production. Distributors, retailers, and consumers are then tasked to verify the unique identification codes with their smartphones.
Distributors and retailers can scan and authenticate the products to ensure that they receive the original goods for sales. Consumers, on the other hand, can scan and authenticate the products to ensure that their purchase is genuine. Data of products and the locations of the scans are captured during the verification process.
Counterfeiters, in their attempt to reproduce these unique identification codes, will also need to scan them. Data of failed verification attempts can then be captured and traced back to the locations where they happened. Suspicious areas are then tracked and narrowed down upon detection. These pieces of data give valuable insight for brand owners on the subsequent, viable actions they should take. The information can be also shared with enforcement for follow up investigations to be carried out on suspicious places.
The use of unique product identification codes helps to disrupt attempts at introducing fake goods and expose counterfeit locations, making it easier to identify the source. In addition, verification of the product ID also helps brands to gain insights on industrial trends.
The data captured in different stages provides supply chain visibility and important insights, such as:
- Which products are the top-selling products and which are catching up.
- The locations of the products being sold.
- Which distributors are selling what products.
- Alerts on products sold outside of the distribution channels
By analysing such valuable insights, company executives can gather product and consumer trends, including insights Insights on the best-selling products in the retail market and a heatmap of sales locations. This information helps a company to become more agile and allows it to better allocate resources to cater to any growing trends. By leveraging the acquired data, brand owners can rest assured that they will be ahead of their competition.
CASE STUDY: SMART TRACKING SYSTEM FOR PHARMACEUTICAL PRODUCTS
Pharmaceutical brand owners can tap on better supply chain visibility and consumer engagement. Product information, verification, and rewards can be created to allow consumers to make informed decisions when purchasing products in both online and retail stores.
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BRAND PROTECTION PARTNERS
As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger enterprise resource planning (ERP) or security printing projects.
If you are interested to establish a strategic partnership with us, click on the relevant link below:
Protect against counterfeiting with our bank-graded security technologies that provide both physical and online product authentication.
Engage with your customers in pre and post purchases by digitalising your products through scannable codes, security labels, or chips.