SMART TRACKING AND TRACING FOR SUPPLY CHAIN VISIBILITY
One of the challenges manufacturers face is supply chain visibility. This refers to the ability to track products being manufactured and distributed along the supply chain. This can be difficult especially when production operations are outsourced and there is the potential for supply chain diversion. This includes illegal overruns or pilferage, particularly if there are complex product distribution channels across different regions.
Compared to detecting outright product counterfeiting from fake factories, leakages along the supply chain is more difficult to detect. Companies typically do not have supply chain visibility of how their products are being distributed beyond their 1st and 2nd layers of main distribution channels. The ability to track and trace manufactured products to the end-consumers are often limited.
Track and Trace solutions
Nabcore helps manufacturers improve their supply chain visibility by combining both hardware and software technologies as part of an interlocking smart tracking solution called the “Asia BrandProtect System“.
Applications and solutions include:
- Heat-maps of Product Locations Along the Supply chain
- Journey Map of Products
- RFID & NFC devices
- Internet of Things (IOT ) Devices with Different Sensors
HOW TRACK & TRACE INTERLOCKING SOLUTIONS WORK
Unique product identification codes can be incorporated seamlessly onto product packaging or applied as a security seal on the products during production. Distributors, retailers and consumers are then tasked to verify the unique identification codes with their smartphones.
Distributors and retailers will scan and authenticate the products to ensure that they receive the original goods for sales. Consumers will scan and authenticate the products to ensure that their purchase is genuine. Data of products and the locations of the scans are captured during the verification process.
Counterfeiters, in their attempt to reproduce these unique identification codes, will also need to scan them. Data of failed verification attempts can then be captured and traced back to the locations where they happened. Suspicious areas are then narrowed down upon once detected. These pieces of data give valuable insight for brand owners to act upon. The information can be shared with enforcement for follow up investigations to be carried out on suspicious places.
The use of unique product identification codes to track products helps to disrupt attempts to introduce fake goods and expose counterfeit locations, making it easier to identify the source. On top of helping to deter counterfeiting, verification of the product ID also helps brands to gain insights on trends.
The data captured in different stages provides supply chain visibility and important insights such as:
- Which products are the top-selling products and which are catching up.
- The locations of the products being sold.
- Which distributors are selling what products.
- Alerts on products sold outside of the distribution channels
By analyzing such valuable insights, company executives can gather product and consumer trends. Insights on the best-selling products in the retail market and a heatmap of sales locations can be gathered. This information helps a company better allocate resources and become agile to cater to any growing trends. By leveraging on data, brand owners can be assured that they will be ahead of their competition.
CASE STUDY: SMART TRACKING FOR PHARMACEUTICAL PRODUCTS
Pharmaceutical brand owners can get supply chain visibility and consumers engagement. Product information, verification and rewards can be created to allow consumers to make informed decision in getting the products in Both Online and Retail stores.
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BRAND PROTECTION PARTNERS
As an anti-counterfeiting and brand protection solutions provider, Nabcore supports a variety of partners to serve larger enterprise resource planning (ERP) or security printing projects.
If you are interested to establish a strategic partnership with us, click on the relevant link below:
Protect against counterfeiting with our bank-graded security technologies that provide both physical and online product authentication.
Engage with your customers in pre and post purchases by digitalising your products through scannable codes, security labels, or chips.